SoHo ’25 was born out of the fusion between the bold energy of street culture and the refined elegance of luxury fashion. Inspired by the iconic SoHo neighborhood in New York City—known for its creative vibrance, artistic expression, and urban sophistication—SoHo ’25 aims to redefine the streetwear industry. We believe that fashion is more than just what you wear; it’s about making a statement, challenging conventions, and embracing the movement of culture.

At SoHo ’25, each piece of clothing is designed to celebrate individuality and elevate the everyday street style into something remarkable. We are for those who see fashion as an art form and a statement—those who dare to wear their dreams.